Social Media Plans for 2019
Now that Twenty Nineteen is upon us, you might have made several plans. At the start of the new year, people look at the festivals calendar, the school holidays schedule and decide upon activities to be done in the new year. Many of us make resolutions for the new year which generally include more exercise, adhering to better eating habits or meeting more friends and relatives. One makes many strategies for one’s personal life at the beginning of the year.
What about your Social Media Strategies? What strategies are you going to implement this year to improve your business’ top and bottom line? Very clearly Social Media increases leads at the top of the funnel which needs to be converted into paying customers by you.
You need to do these this year.
Audit your previous year’s Social Media performance.
Do a deep dive into each channel and do an in-depth analysis of the spend, the leads generated and a high-level ROI. You need to look at the leads that have been generated, the additional traffic that has come to your website, social follows (for example likes on Facebook). Doing this well help you understand your 2018 successes and failures and show the path for 2019.
Decide on your Social Media Goals for 2019
Goals are of two types
- Branding Goals
- Revenue Generating Goals
- Positive Sentiment
- Informing prospects
- Inciting behaviors (like sign-ups)
- Picking up leads
- Increasing sales
- Traffic driven
- Desired behavior
- Number of leads
- Conversion of volume
Setup SMART Goals
You already know what are SMART Goals. Smart Goals need to be
S – specific
M – measurable
A – attainable
R – realistic
T – time-bound
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About the author:
Social Performance Engineering is about simplifying complex tasks using deep tech and sleek processes to derive tangible results using social media.
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