Just like everything else in life, Social Media too is changing and you need to adapt to it as quickly as possible.
Give below are a few tips on how to make your business more Social Media savvy, as you adopt them, you will find that you are moving ahead of your competition.
The New CEO: The hidden, non-public CEO of yesterday is gone, today’s CEOs are savvy and active on Social Media. Typical examples are Zuckerberg of Facebook and LinkedIn’s CEO Jeff Weiner. If you are the CEO of your business, become more active on Social Media and don’t shy from promoting your business.
Content Creation by your Customers: More and more content will be created for you by your customers. It increases customer engagement and gives a voice of authenticity to your product and services. A typical example is all the customer feedback including photos and pictures on Amazon.
Listening Posts: The ability of any company to observe what is being said about them on Social Media. Platforms such as Nectorr.ai give users the ability to track what is being said about them on Social Platforms. Speed is of the essence here. Companies can rapidly respond to any negative publicity.
Chatbots are the future: Don’t have a Chatbot yet, get one immediately. Today chatbots are Artifical Intelligence and Machine Learning enabled and can self-learn how to handle typical customer queries.
Metrics for Measuring Social Performance are changing: The number of followers, fans, shares are becoming more irrelevant on social media. More and more companies are looking at real ROI from Social Media instead of just pure branding.
In conclusion, the rules of Social Media are changing, and 2019 will see an entirely different and of performance metrics, the early adopters who adapt faster to the changes will see a spurt in the business compared to those businesses who continue to operate with the older standards.
About the author:
Social Performance Engineering is about simplifying complex tasks using deep tech and sleek processes to derive tangible results using social media.
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