Whether you want or not, you have to be on Social Media to build and protect your online reputation. Without it, you WILL NOT grow.
Being invisible on Social Media is the worst that you can do for your business. Being invisible is even worse than not being talked about negatively. The web provides immense opportunities and you need to be active enough to build on these as well as enhance or at the minimum protect your online reputation. It is important to have a plan or as we like to call it a Social Media Strategy.
What is your Social Media Strategy (SMS)?
Your strategy will be based upon answering the following questions:
- What are your goals?
- What are the resources that are available for you to be online?
- Do you know who your audience is?
- How are you going to create mind-blowing content?
- How will you integrate your online/offline marketing efforts?
- What is your schedule/calendar for online posting?
- Do you know the 80/20 rule of Social Media Marketing?
- What is more important quality or quantity of posts?
- How do you encourage your audience to build an emotional connection with your brand?
- Social Media is ever evolving, how do plan to stay up to date on what to do on Social?
In conclusion, if you can successfully answer these questions, then you are on the way to building an effective SMS {Social Media Strategy}!
About the author:
Vidur Kohli is the CEO for nectorr.ai. A tech startup that is looking at spearheading something known as “Social Performance Engineering”.
Social Performance Engineering is about simplifying complex tasks using deep tech and sleek processes to derive tangible results using social media.
All images courtesy Pixabay
