Why are some brands doing much better than other brands on Social Media Marketing? Today 22 percent of the world’s population is on Social Media, and every company worth its weight in salt is building its own online presence. Some brands are doing much better than others. Below are the key reasons to stand out in the crowd.
Social Media Marketing success is based on a well thought out brand strategy, content that adds value to your customers and deeply and emotionally involves your target-audience with your brand.
Are you telling your online story?
Suppose you are selling dog coats online, you aren’t the only one who is doing so, every one of them has small, medium and large dog coats and is encouraging doggy parents to buy from them. You can build your story around the low temperatures in the winter months, and how your dog coats are going to protect your customer’s furry friends from feeling cold.
Every post needs to tell a story and make your brand followers a part of your story. Tell them something that is relevant information to them.
You need to Engage continuously
Remember the old age saying, “Out of Sight – Out of Mind”. You certainly don’t want to be out of mind with your Social Media Followers. It has taken a lot of time and effort to get this base going. Now you need to engage with them continuously. Please remember the 80:20 rule. Eighty percent of your posts need to be informative and educational, and only twenty people need to be “sales”.
All the social media platforms today need for you to pay to play. Gone are the days of free sharing of your posts and content. Paid advertisements are a great opportunity to target your audience, and can cost as little as Rupees Forty per day on Facebook. Decide on the profile of customers you are looking for. If you need to promote your dog coats, it becomes simple to choose all those who are dog lovers. Do some simple A/B testing and then you are all set to roll.
About the author:
Social Performance Engineering is about simplifying complex tasks using deep tech and sleek processes to derive tangible results using social media.
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