As a business owner, you are attempting to leverage Social Media to market yourself to your potential customers.
Given below are some of the common mistakes you may be making.
Not Having A Social Media Plan:
Social Media Marketing (SMM) is not an ad-hoc activity you do when you are free from your other more important tasks. SMM requires a strategic plan. Some of the things to be aware of are
- How frequently will you be posting?
- The best time to post your post
- The frequency of curated content you post. Curated content are posts that are not about your business, but content from third parties which your customers will appreciate
- Do you have a content calendar?
- What is the source of your content?
Not Knowing your customer base:
Is it worthwhile to continuously keep posting content without profiling your customers? Do you know the profile of your customers and is your content targeted to them?
Posting on every Social Media Channel:
A very common rookie mistake, not only do you not have a strategy, but you are blatantly plastering Social Media Channels which are not relevant to your business.
Treating Each Social Media Channel the same:
Each Social Media channel is different and has different audiences, for example, Instagram is for youngsters while LinkedIn is for professional employees. Sharing the same post on both the platforms is counterproductive.
The 80:20 Rule:
Don’t make every social media post about yourself or your business. Your followers already know about you. Instead follow the 80:20 rule, where 80 percent of the content is about informing, educating and engaging your clients, only 20 percent content is about your business.
Speedy Responses to Social Media Queries:
Don’t delay in responding to your customer’s queries, event one hour may be too long. Have an automated reply go to them immediately and then follow up in a reasonable time frame.
In conclusion, Social Media Marketing is new no one completely knows the correct etiquette, but you can be better than your competition by following these simple suggestions.
About the author:
Social Performance Engineering is about simplifying complex tasks using deep tech and sleek processes to derive tangible results using social media.
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