Millennials will be driving your Social Media strategy, and they are an important subset of those with the ability to make quick purchase decisions.
Let’s first understand who is a millennial? While social scientists haven’t given an exact date of birth range for who constitutes a millennial, it is generally accepted that those born between the early 1980s and the early 2000s are considered to be millennials. They are also known as Generation Y or Gen Y and followed Gen X and proceeds the Gen Z.
While characteristics vary from region to region, it is generally accepted that this generation is more with communications, media, and digital technologies. Quick adopters of social channels they are always on the leading edge of these technologies.
Entire demographic research papers have been done on the traits of millennials, and typical characteristics are:
- “civic-minded” generation with a strong sense of community
- millennials have traits of confidence and tolerance, but also describe a sense of entitlement and narcissism
- detached from institutions and networked with friends
- fewer millennials follow sport than their Generation X counterparts
- Millennials have also been found to be more concerned with exercising and fitness than other generations and have a higher rate of going to gyms
- millennials place an emphasis on producing meaningful work, finding a creative outlet, and have a preference for immediate feedback
- Millennials with the introduction of social media have collaborative skills and created a preference for a team-oriented environment
- millennials’ associating job satisfaction with free flow of information, strong connectivity to supervisors, and more immediate feedback
As you get a better understanding of the traits of millennials, it mandates adapting your Social Media Marketing Strategy to this group.
Note the following points about your target millennials audience:
- They flock to social media
- They believe social media platforms and are influenced in their e-commerce shopping experiences by social media
- They excessively rely on Facebook for their social media
- Make them generated content for you
- Build an authentic online community (i.e. don’t buy likes and followers)
Remember that social media and e-commerce work in tandem to grow your business.
About the author:
Social Performance Engineering is about simplifying complex tasks using deep tech and sleek processes to derive tangible results using social media.
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