So are you still wondering what an infographic is? You aren’t familiar with the terminology? Below is a quick primer on what an Infographic is and why you need to start posting infographics on your social media channels now.
Simply said, the visual representation of a message is referred to as an Infogram. It is a well-known fact that there is an information overload on the internet, as a result, people are spending lesser and lesser time reading your blogs unless they are extremely meaningful and insightful. Today blogs need to be highly educative and engaging for the prospective clients spend their time reading them. People need to be educated.
Here is where infographics play a big role. There is a visual representation of your message. It is usually bright colorful and always highly engaging!
Some of the popular types of Infographics are:
- Informational Infographic
- Timeline Infographic
- Charts Infographic
- Pie Charts Infographic
The list above are the most popular forms of Infographics today, and a pretty self-explanatory by their names only.
When you are your team are creating Infographics, keep the following points in mind:
- Explain briefly the value you or your service is providing to the client
- Avoid using “hype word” such as path-breaking, lifetime opportunity
- Make the effort and create content specific to different channels such as Facebook, Instagram, LinkedIn etc
One of the most aggressive Infographics is when you compare your product with a competitors product. Side by side you list the benefits of your product versus the deficiencies in the competitor’s products. Highly aggressive but it is a form of guerrilla marketing which can sometimes can be extremely engaging.
Interestingly, especially in the creative areas, we are seeing job seekers presenting their resumes as Infographics. If done well they can be highly effective.
As the last point, make sure that you carefully choose the colors of your Infogram. The correct selection of colors with either make or break your Infogram.
About the author:
Social Performance Engineering is about simplifying complex tasks using deep tech and sleek processes to derive tangible results using social media.
All images courtesy Pixabay