So why did Google Plus fail? Yes, failure in business is inevitable.
Who would have thought that one of the largest companies in the world Google, with some of the brightest minds in the world working for them would have to kill their foray into Social Media?
Recently Alphabet the parent company of Google announced that they were shutting down Google Plus.
Hundreds of millions of dollars had been spent on developing and marketing the Google Plus as a platform and then suddenly it was one announcement and Google+ is gone.
One of the key reasons in my opinion for the failure of Google+ was that it was created to defeat Facebook and not fill a niche that was lacking in the market. There was a lack of vision behind Google+, a vision of defeating Facebook just isn’t enough.
Besides the proclaimed security flaw in Google+, the other drawback was it was initially launched without a mobile interface. Today where a majority of internet traffic is no longer desktop based but smartphone based to launch a platform without a mobile interface is a blunder.
Google+ it appeared was designed as an internal product.
It felt like Google+ was a platform to be used by the employees of Google. It did not feel like a mass social media product such as Facebook, Instagram, Snapchat or even Pinterest.
Now that Google+ is shut down, what is the impact of this on your SEO? Surprising the top management of Google, it’s board members, and founders hardly ever used Google+, but some of us were? Then why were we using Google+? A very simple reason for the popularity of Google+ was that it helped in your SEO.
Net-net the shutdown of Google+ won’t have a major impact on your SEO, as it will equally impact both you and your competitors. If you want to improve your SEO, continue posting on other relevant Social Media channels.
About the author:
Social Performance Engineering is about simplifying complex tasks using deep tech and sleek processes to derive tangible results using social media.
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