Go Digital or Go Home! We have all heard this repeatedly.
Basically, if you aren’t digital marketing your business, you might as well not be in business. This has become extremely accurate. The bulk of your consumers make purchase decisions after verifying your digital presence.
The most common way of getting new customers and make more sales is with awesome content. But what is awesome content?
Key Traits of Awesome Content
1. Your content needs to be visually attractive. You need to use attractive and relevant visuals to catch the eye. This will get the customer to open your content and start to read.
2. Your content should be educative. People who read your content should learn something new. If you aren’t teaching them something new in an engaging way, your content isn’t worth much.
To make content engaging, it should be humanized and storytelling. A good example of content in the Indian context is available at www.provee.blog. Here is a startup that is linking its content with their product.
3. Envisioning. Your content should make the buyers envision that they are using your product, or how they would feel if they were using your product.
The most important two points are below:
4. Get others to share your content. Write a blog which encourages others to share your content. You can spend as much money as you like promoting your content, but a share is worth much more. Typically you may be using Facebook to promote your blogs, but if your followers start to share your content, you have most likely hit the jackpot.
5. Encourage conversations. Readers want to share their opinions and feedback on your content, make it easier for them to share their point of view.
To encourage interaction, have leading questions such as: Tell us what you think? What frustrates you the most? How would you improve?
Sometimes it helps to have professionals write your content for you. Focus your energy on your core strengths and have professionals who know how to write; write content that gets sales.
About the author:
Social Performance Engineering is about simplifying complex tasks using deep tech and sleek processes to derive tangible results using social media.
All images courtesy Pixabay